Our Mission: Clean the World, Naturally
At Pure Alpha, we believe cleaning shouldn’t harm—people, pets, or the planet.
- Pure Alpha was born from a simple idea: harness the power of water to create a cleaner that works miracles. Using proprietary electrolysis technology, we’ve crafted a 100% water-based solution with a pH of 12.5—strong enough to tackle germs and odors, gentle enough for everyday life.
- We’re more than a product—we’re a movement. With roots in Korea and a vision for the U.S., we’re partnering with innovators like US Merchants to bring eco-cleaning to every home. Backed by science and driven by purpose, we’re here to lead the $71 billion green cleaning revolution.
